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effort will prove to be severely hampered. Siege
SEO stays up
to date on what the major search engines are looking for on a page in
order to achieve the highest rankings for our clients. Approximately
30% of our efforts will be applied to page optimization.
Key
Word Targeting:
This is another critical area that shouldn't be overlooked. Focusing
on the wrong keywords can be worse then just missing opportunities,
it can be disastrous. Siege SEO doesn't guess, we analyze our clients
keywords and each words competition to maximize your returns. Siege
marketing analyzes three main factors, relevance, search frequency and
competition. Keyword research will determine the direction of your SEO
siege.
Link
Campaigns:
This is the main assault for an on-line marketing Champaign. The major
search engines consider the number and quality of links as votes for
your site. This is a major factor in determining your sites ranking.
When linking campaigns are done correctly they can gain amazing advantages
for your company. However, this is not something you want to have done
cheaply, as an inferior linking campaign can actually hurt your ranking.
Articles
and Press Releases:
Writing articles and press releases is a great way to get your name
(and beneficial links to your site) out in cyberspace. Siege Marketing
has had great success in this area.
Social
Media Marketing (Web 2.0):
Social Media Marketing uses social book marking sites (or web 2.0) to
promote your website. Web 2.0 sites users recommend sites to other users,
rate web pages and form communities online. Social Media Marketing uses
these communities to get the word out about your company and its products.
Viral
Marketing:
This is not a marketing plan for the risk adverse, due to the difficulty
of getting marketing to "go viral,” however the rewards can
be huge. Viral marketing attempts to create a buzz around something
unique, such as an entertaining video. The item then takes on a life
of its own, or becomes viral, and is spread around the internet generating
free publicity. Viral marketing needs to be done with a unique approach
and is only worth the effort if a truly good idea used.
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